d c feature leads

Leads:

Descriptive: A stack of pristine, untouched work papers lie on his desk. Next to is a jumble of half-chewed pencils, pens, erasers and a couple of pills of traditional Chinese herbal medicine. A man leans back in his soft-leather executive chair. He’s on the phone with a potential investor, trying to secure a large sum of investment to get the company by for the next few months. A few rays of light peek through the drab window shades, casting long shadows throughout the room. Green vegetation dot the room, slightly brightening up the grey and blue building. The man, having finished his call, stretches up and walks satisfyingly over to his window and looks out to the city below him.

Twist: Who is an entrepreneur? Society's opinion, and probably yours, is that an entrepreneur is a brave, smart, fearless and innovative person who through their charismatic leadership maintain a friendly yet working relationship with their employees. Their business starts small and grows exponentially, making big money while at the same time eventually becoming a shining symbol of their countries economies. Unfortunately, the truth cannot be further than this. For every successful start-up there are thousands that fail. To just reach a decade of existence is great challenge in itself, never mind making money.

Startling statement: After years of hard work and desperate perseverance, Wei Xingzhao finally realized that, “In the modern world, the company actually has very little power.”